If you’re running a business and have decided to propel it to the global stage by taking it online, how do you ensure that customers remain loyal? And, how can you guarantee that they will inadvertently help promote and expand your business? The answer could very well lie with targeted emails.
You may have visited a website that piqued your interest and provided what you were looking for. In the process, you may have subscribed to the mailing list to be kept informed on the latest news or product launch. Such emails or newsletters sent out to members of a site are part of a marketing strategy called email blast campaign. Aside from keeping members up-to-date, the strategy helps to ensure that the site doesn’t lose its regular visitors or customers and directly facilitates the expansion of business.
However, a poorly planned campaign will do little to bring in the profits. What’s needed is a sound strategy wherein a website is able to retain its customers and bring in new members.
An email campaign should not only take demographics into consideration but ensure retention of customers and clients. To do this, you should figure out how many people you can focus on based on budget and what you can offer for their loyalty in the form of offers and discounts.
Create good content
You may have come across some websites that appear to have the information/product you want but they actually don’t. They’re a waste of valuable time especially if you’re searching for crucial info on a topic. Similarly, emails should be designed in such a way that they’re clear, to the point and grammatically correct. They shouldn’t contain links that they may be designated as spam so that they can be sent directly to the recipient’s inbox rather than the spam folder.
Know your coding
HTML codes ensure that emails can display a large part of the content. If you aren’t too proficient then you can make use of email blast programs that offer help.
Compliance with the law
Since many sites tend to bombard people’s inboxes with spammy mail, you need to ensure that yours complies with acts and laws against this. For instance, your mail should provide a link whereby recipients can opt out of receiving updates. In addition, you need to state the legitimate name and address of your company or headquarters.
Do a test run
Before you begin blasting emails to subscribers, do a dry-run of the campaign. Going over everything in the finished process will let you spot mistakes and areas that need improvement.